It may be that I have an unusually suspicious nature but I can't help but think this fellow over at The Guardian is being somewhat naive.
Mr Kennedy is somewhat indignant to find out that an organic food chain by the name of 'Whole Foods' isn't quite as wholesome as it's marketing hopes you'll believe. I know I can hardly believe it myself! Can it be true? Do we live in a world where marketing firms are paid millions to churn out any old bollocks to prise the pennies from our purses?
I can't even be bothered going into the terrible events that caused the scales to fall from his eyes. I shall merely ask whether his apparent distress at the sight of a bottle of Heinz tomato ketchup means his life is easier or much harder than everyone elses. On the one hand he's lucky that's all he has to worry him but on the other, life cannot be easy if condiments bring on a fit of the vapours. Mind you he's lucky it was Heinz -he'd no doubt be horrified at some of the inferior brands most supermarkets will try and palm you off with. The worst offenders are cafes -what these fiends try to pass of as HP ought to banned.
I'm a bit surprised at the ruler of Whole Foods being so open about selling junk to naive toffs. If I was him I'd be arranging my face into a suitably Christ like expression of compassion and emoting about pesticides and children, casually chucking in that 'we at Whole Foods sell organic stuff' -that's bound to be worth a few extra sales once the parents of Georgie, Jack and Jemima get all hysterical at the idea their little seedlings are being poisoned.
I must say the Guardian is superb at the moment, absolutely superb. Mr Eugenides very kindly draws our attention their 'I've Changed My Mind' series in which contributors affect to have undergone some some change in their thinking but which lead me to suspect someone, possibly Viz might have infiltrated The Guardian offices in order to play a terrible prank on us all. The one by a repentant 'Modern Parent' type is quite wonderful especially for the bewildered cry of 'he'd never watched anything more violent than Teletubbies'.
In fairness most of the 'I've changed my mind..' article read like those awful school essays one was forced to write about the holidays in which one had to cobble assorted imaginary incidents together to fufil the one page of foolscap, both sides brief. I expect with the credit crunch they all need the money for organic sunblushed foie gras roulades or what ever it is they're into these days.